AI-induced anxiety and SEO volatility among top 10 challenges for marketers in 2024  

Marketing and PR leaders are facing sleepless nights from a series of complex challenges in 2024, with SEO volatility, landing PR coverage, upskilling, and AI-induced anxiety around job security topping a list compiled following new research.  

With the marketing and PR industries already facing high burn out rates and poor mental health, and a new CIPD study reporting that 76% of employees have experienced some form of stress-related staff absence, the new data...

25 March 2024 | Automation

Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap 

The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers. 

The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over the next 12 months.  

The course will bridge the AI knowledge gap for marketers of all...

20 February 2024 | Advertising

‘Bullish’ marketing industry plans to boost spending power in 2024

UK marketing leaders are gearing up for a ‘bullish’ 2024, with more than 70% planning to boost digital budgets this year, new data shows.  

Following four years of economic flatlining and commercial pressures for many of the UK’s top marketers, 2024 is expected to see a resurgence in industry optimism, with increased investment being directed in key growth areas including AI, websites, SEO, broadcast and podcasts, as well as email and content...

12 February 2024 | Automation

Global martech spend will surpass $215bn by 2027

Industry analyst firm Forrester has published a Global Martech Software Forecast, 2023-2027, which gives a five-year forecast of growth for global martech spending.

Forresters's forecast examines six categories of marketing technology software: experience delivery, marketing automation, marketing resource management, marketing performance management, customer analytics and customer data management software.

In the report, Forrester predicts that global spending on...

6 February 2024 | Automation

Storyblok partnership to transform international marketing with AI-driven localisation

As new research reveals a significant amount of businesses are missing out on global opportunities by failing to go multilingual, enterprise CMS leader Storyblok has partnered with Lokalise, a AI-powered translation tool to enable brands to localise content faster and easier than ever before. 

Lokalise is a continuous localisation and translation management platform that leverages AI and algorithms to perform automated translation of text or speech from one language to another....

24 January 2024 | Automation

Gartner’s 2024 CMO predictions: The double-edged sword of generative AI

Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the pervading theme.

By 2025, Gartner predicts that a ‘perceived decay’ in the quality of social media platforms will see 50% of consumers significantly limit – or abandon altogether – their interactions with social media. Generative AI is part of the reasons why; more than...

3 January 2024 | Automation

The future of marketing: 3 key trends set to transform the European landscape in 2024

Matthew Biboud Lubeck, VP EMEA, Amperity, offers valuable insights into the challenges and opportunities that lie ahead.

In the face of ongoing economic uncertainty, brands are gearing up for a pivotal year in 2024 with a strategic emphasis on growth. While there will be many opportunities to drive profitable growth, one key theme emerges: privacy prioritisation. Strong privacy foundations enable accurate measurement while building consumer trust.

Research demonstrates...

22 December 2023 | Automation

79% of top marketing executives report boost in ROI using AI tools

A pile of £20 notes.

BrightBid, the adtech platform for Google Search, has revealed that the majority (84%) of marketing leaders are already leveraging AI tools in their digital advertising strategies, with 79% saying that using AI tools had boosted their return on investment.

85% of marketing executives are confident in AI tools 64% plan to use them more in their marketing campaigns 71% of marketing executives express concern over the ethics of using AI tools

Building on this success, 64%...

5 December 2023 | Automation

85% of consumers not interested in using AI

There is a stark disconnect between what brands believe consumers want and what they really need from their online shopping experience this holiday season, according to research from Storyblok, a content management system (CMS) category specialist.

Despite global fanfare surrounding ChatGPT, a global survey of 1,000 consumers reveals that 85% aren’t interested in using AI to help them decide on purchases. Additionally, if offered an AI recommendation, 60% said it wouldn’t make...

21 November 2023 | Automation

88% of marketing and event professionals are using AI

Kaltura, a video experience cloud firm, has released a new report titled 'Riding the Wave: 2024 Survey Report on the Use of AI Technologies in Marketing Teams'.

Based on a global survey involving hundreds of marketing professionals, the report provides a comprehensive overview of AI’s influence on the marketing and events industry, exploring how they harness AI to enhance their marketing operations. 

The marketing industry has largely embraced AI tools, with 88%...

7 November 2023 | Automation