Jameson ‘Arrive Like a Local’ campaign returns with Visa-powered Jameson Passport

Building on the success of Jameson and Pernod Ricard Global Travel Retail (PRGTR)'s 2023 Arrive Like A Local campaign, the interactive traveller experience has returned, activated at more than 36 airports worldwide and supported by a 360 omnichannel strategy.

Reaching the widest audience for any Jameson travel retail campaign ever, the 2024 campaign aims to connect with whiskey lovers across all touchpoints on the traveller journey, not only through the specially curated city...

26 March 2024 | Branding

85% of UK shoppers had poor experiences with online retailers in 2023

Amid a proliferation of purchasing options and budget concerns surrounding sustained inflationary pressures, online retailers are struggling to meet rising consumer expectations around the globe.

This is according to an independent survey from Celigo, an integration platform as a service (iPaaS) for business and IT users. 

Its 2024 Online Retail Trends Report surveyed more than 1,500 US and UK consumers about their recent online shopping experiences, as well as...

20 March 2024 | Commerce

83% of publishers eye retail media investment

83% of publishers are curious to tap retail media ad spend by embedding products on their web pages, opening up more inventory opportunities for offsite campaigns.

This is according to a global study of more than 1000 brands, agencies, retailers and publishers conducted by commerce media company Criteo.

With so many platforms and providers working across the retail media ecosystem, ‘The Great Defrag: how commerce media will unite advertising in 2024’ brought...

19 February 2024 | Advertising

MikMak unveils platform innovations, including one-click purchasing options

A woman with a latptop and bank card.

MikMak, a software company that helps the world’s leading brands grow commerce-first, has unveiled the latest innovations to MikMak 3.0, its e-commerce enablement and analytics platform.

These product enhancements, coupled with MikMak’s new partnership with leading global advisor on consumer behaviour, Circana, will offer brands insights on how digital marketing influences their offline sales lift, prevent cart abandonment, and implement strategies to convert shoppers in a...

14 December 2023 | Commerce

51% of UK consumers admit to deliberately trying to withhold their personal information  

Two thirds (66%) of UK consumers hear from brands digitally six or more times per day, yet a staggering 88% of them claim that half or less of the content they receive is relevant to them.

This is according to a survey conducted by customer data platform Treasure Data, which also found that almost one in five (19%) UK consumers said none of the content they receive was of relevance at all. This has shined a bright light on brands’ failure to deliver accurate data-driven...

13 December 2023 | Best Practice

Festive shoppers are 81% more likely to click on personalised content this year

Festive online shoppers are taking longer to make purchase decisions this year, including interacting more heavily with retailers’ personalised product recommendations and content.

This is according to global data gathered by Commerce Experience Platform, Nosto, over Cyber Weekend 2023 found that ecommerce traffic was up 23%, with shoppers viewing 22% more pages per visit and spending 10% longer on each page. Despite this more considered shopping behaviour, sales were up 4.41%...

12 December 2023 | Commerce

Omnicom Media Group partners with logistics app Glovo

A Glovo worker cycling through a park.

Omnicom Media Group (OMG), the media services division of Omnicom Group, has formed a strategic partnership with last-mile logistics app Glovo that will provide a wide range of benefits to Omnicom clients including elevated data insights, retail media benefits and first-look access to Glovo’s innovation roadmap. 

The announcement marks the first partnership between Glovo and an agency holding company. 

Founded in Barcelona in 2015, Glovo is one of the world’s...

6 December 2023 | Branding

90% of Brits don’t know how companies use their data

As Black Friday approaches on November 24, millions of Brits are gearing up for the annual shopping sales event of the year, eager to snag the best deals.

However, amid the frenzy of discounts and promotions, Forbes Advisor, the price comparison and financial guidance platform, is reminding consumers to be vigilant about how companies handle their personal data.

A recent study from technology experts reveals that almost nine in ten (88%) Brits are concerned about how...

22 November 2023 | Big Data

1 in 3 customer service agents may quit soon

Two-thirds of customer service agents report that their job is as difficult or more difficult than it was a year ago. More than one in four agents say they are unhappy in their roles, and one in three is considering quitting in the next year.

This is according to research carried out by the Call Centre Management Association (CCMA) and supported by Intradiem.

The survey uncovered a disparity between the intentions of businesses and the reality of agent life. When asked,...

1 November 2023 | Best Practice

Digital marketing skills show positive growth but sector demands outpace professional development 

Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries. 

This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM).

This year’s report analyses data from more than 10,000 marketing professionals, gathered between 2018 to 2023 and highlights key short and...

24 October 2023 | Advertising