About the author
Peter Matthews is Nucleus’ founder and CEO. For nearly forty years he has led the company, advising enterprises large and small on innovation, branding, digital and IP strategy. He also chairs Nucleus’ start-up ventures. Peter is a ‘big ideas’ designer, who has been able to combine business acumen with creativity throughout his career. While remaining actively involved advising clients on brand, digital and IP assignments, he is also involved in realising value from new and disruptive business models and integrating the creation and protection of intellectual property. His unique perspective reflects his unusually wide experience, spanning the creation of new brands and brand names, to repositioning brands and creating digital ventures - all with an eye that has seen the world through a digital lens since the earliest days of the Internet in 1995.
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