Spring cleaning season? Why marketing cloud management should top your list

The closet near our front door, if excavated, would reveal years of family activities, sports, outerwear fashions, and hordes of forgotten treasures. I fantasise about the Saturday when I dive in and clear out its contents, emptying it of everything except my favourite items. But I can’t. Everyone in my family uses this closet and, buried amidst forgotten items, are key objects that enable our daily schedules. I need a regular process where we come together and decide how the closet...

14 May 2014 | Commerce

How to operate the great big marketing automation machine

Marketing automation might be one of those buzz phrases that you hear banded about in the boardroom. You wonder whether it’s just the next hyped up ‘blue sky thinking’, about its true value and whether guiding your staff to implement it will actually bring significant results.

Marketing automation is in fact the fastest growing area in the B2B world. When its potential is fully realised and it’s built into a fool and future-proof strategy, the advantages of...

5 March 2014 | Big Data

Emailvision is dead, long live SmartFocus: Cloud marketer changes brand name

Emailvision, the cloud-based marketing platform and CRM provider, is now SmartFocus after the company changed its name effective this morning.

“Our new site reflects our new identity and helps our customers and prospects understand how we can help them deliver real-time personalized marketing to all of their customers,” the revamped company website explains.

Why the change? Put simply, the previous name didn’t offer enough insight into what the company was...

8 October 2013 | Advertising Technology