Grey Goose launches new flavours with AR experience

The Grey Goose AR experience.

Premium vodka brand Grey Goose has launched three flavours under its new Grey Goose Essences belt with an interactive Augmented Reality (AR) installation at Heathrow Airport’s Duty Free, developed by specialist metaverse creative agency, Swipe Back.

The brand challenged the agency, which specialises in immersive experiences, to build awareness of its expanding portfolio of products by focusing on sight - the first of the five senses - to create a multisensorial AR experience....

29 April 2022 | Social Media Marketing

How MoxieLash boosted customer loyalty with email marketing

A MoxieLash model.

Founded in 2017 by entrepreneur Val Yakovchik, MoxieLash specialises in selling first-of-its-kind, innovative magnetic eyelashes and eyeliners that continue to disrupt the beauty industry. Committed to providing superior solutions to makeup enthusiasts everywhere, MoxieLash is beauty without boundaries, strongly grounded in a community of authentic, confident, fierce and total badass humans. Community is at the heart of what MoxieLash does, having built lasting customer loyalty and a...

13 April 2022 | Case Studies

CHILI publish raises €10 million to help firms scale on-brand graphic production

A bundle of red chilli peppers.

CHILI publish, a creative automation software specialist, has raised €10 million to accelerate solution and community development, attract new talent, and boost the company's go-to-market and sales operations in Europe and the US.

The cash injection was led by Connected Capital with participation from existing investors Group MC, Pamica and PMV.

CHILI publisher is a cloud-based Creative Automation platform that enables brands and agencies to create, edit, and share...

30 March 2022 | Branding

65% of Gen Z feel more confident online with community focused social apps

Social media apps on a smartphone.

Gen Z consumers are moving away from traditional social media in favour of inward facing community platforms.

This is according to research from creative agency Impero, which also reveals that more than two thirds (65%) feel more confident online when using community focused social apps like Discord or Twitch over feed apps like Instagram and Twitter. Additionally, some 41% of the data and privacy-minded generation think of closed community platforms as private...

22 March 2022 | Social Media Marketing

TikTok adds Vamp to the TikTok Marketing Partner program

A Tik Tok profile on a smartphone.

Global influencer marketing and content creation platform, Vamp, has been badged as an official TikTok Marketing Partner.

This means its customers now have access to first-party data that will make running campaigns with TikTok easier and more effective, helping brands get the most from the world’s most downloaded app.

Brands that work with Vamp can now obtain TikTok creators insights in a more automated and scalable way. They can now identify relevant creators within...

3 March 2022 | Branding

Brits are among the world’s most active Instagram users

The Instagram logo.

The 2022 Instagram Engagement Report, produced by Hubspot and social listening and media monitoring platform, Mention, has found that, among the 1.3 billion active users on Instagram, the UK came in third place as the country with the most posts published in 2021.

Engagement in the UK and Ireland surpassed last year’s global average, coming in at 5.43%, nearly double the global average of 2020 at 2.26%. The report findings this year saw that cities with smaller populations...

25 February 2022 | Social Media Marketing

Four in five UK companies ‘unable to scale’ digital transformation plans

People sitting at a table with a phone and laptop.

Many UK businesses are in danger of suffering stunted growth due to a lack of investment in core IT connectivity systems.

A new report has found that four in every five UK firms are unable to scale plans to their fullest potential with current connectivity arrangements. Just 20% of UK businesses state they are in a position to undertake digital transformation plans.

This comes as 84% of enterprise organisations state their digital transformation plans have accelerated...

17 February 2022 | Automation

Creating engaging online communities – the key to post-pandemic brand success

People raising their hands at a community event..

Over the last 18 months, marketers have had their playbooks completely transformed. The traditional standards and rules defining customer relationships have evolved – and they’re predominantly digital. According to McKinsey, a decade’s worth of digital adoption has been uncovered in a manner of days due to the economic downturn, preference shifts and the acceleration of digital consumption.

Consumers have changed their behaviour and preferences and it’s redefining the...

9 February 2022 | Customer Experience

One in four UK consumers spend more than five hours a day on social media

A man looking at his Facebook profile.

The majority (53%) of UK consumers spend two to four hours a day on social platforms, while a further one in four spend more than five hours a day scrolling, watching and clicking through their social feeds.

These are some of the key findings from a study by Integral Ad Science (IAS), a specialist in digital media quality.

The Social Media Ad Receptivity report is based on a survey of online UK consumers, provides an overview of social media usage, as well as insights...

3 February 2022 | Social Media Marketing

More than half of social media influencers participate in the metaverse

A man wearing a virtual reality headset.

As many as 56% of social media influencers are working in the metaverse with 60% of influencers viewing themselves as creators in virtual worlds.

This is according to a study by IZEA Worldwide, a provider of influencer marketing technology, data, and services for brands. The study, which polled 1,034 US internet users ages 18 to 60-plus examined how social media influencers are leading the way into virtual worlds.

The report is the first in a series of research studies...

17 January 2022 | Influencer Marketing