Assessing the disconnect between email and wider marketing teams

It is estimated that around 80% of businesses use email as their primary communication tool, especially when it comes to external communications. Virtually every sector, over the past year, has found themselves being forced to make changes and implement new technology in order to adapt to the effects of the pandemic. And in response to the shift to digital, how companies choose to implement and use email marketing has become even more essential to drive revenue.

Yet, despite...

19 May 2021 | Best Practice

How email can help businesses to scale during economic uncertainty

Despite economic and environmental challenges in 2020, the reality is many businesses are still succeeding due to innovative shifts in marketing strategies. Businesses who have otherwise taken a conservative approach to spending marketing dollars online, have now been thrust into the same advertising marketplace as eCommerce and tech giants. While this is uncertain and at times scary territory for many businesses the opportunity for success is huge.

Marketing teams have had to...

12 March 2021 | Customer Experience

Understanding the importance of authenticity in corporate social activism

Over the past few years we’ve witnessed a striking shift in how brands communicate their identity, values and humanity. While companies traditionally avoid taking a public stance on social and political discourse, it seems that more and more brands are choosing to break this mould.

While some chalk up this change to progress, there are countless critics of corporate social activism that argue that brands’ motivations are neither altruistic nor pure. And certainly, when brands...

18 January 2021 | Content Marketing

How to make the most of email marketing over the holidays – and best practices for 2021

With such an unpredictable year coming to a close, one thing is certain: this year’s festive season will pose an extremely unique set of challenges for marketers. Depending on where you are in the world retailers are certainly readying themselves for a busy few weeks; however, a large majority of shoppers are still expected to do their Christmas shopping online as opposed to in store, especially in areas that have been deemed as’ higher risk’.

This Christmas, more than ever...

17 December 2020 | Best Practice

Why the connected consumer is at the heart of the digital world

When industry experts were making predictions for 2020, little did they know that this would be a most disruptive year for global markets, with ongoing adversities and anomalies. Covid and the rapid spread of the pandemic have added to the challenges marketers already face, while uncertainty has forced many organisations to put their focus upon their strongest asset: the customer. Customer engagement and loyalty have always been two very important metrics; even more so in today’s market...

16 September 2020 | Advertising Technology