SAS’ martech platform integrates with generative AI 

SAS’ marketing customers can now enjoy the power of generative AI. SAS Customer Intelligence 360 can now be integrated with generative AI providers for assistance in streamlining marketing planning, content creation, and journey design activities. 

Customers can use generative AI capabilities for the whole customer engagement life cycle, from marketing planning and audience creation to journey design, creating channel specific creative, through reporting and...

25 September 2023 | Automation

Marketers are unaware of how to prepare for Google’s cookie deprecation

The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year.

Yet, marketers still lack preparedness for the deprecation of the third-party cookie. In a new survey from YouGov, commissioned by Adform, almost half of respondents believe that finding a solution to replace third-party cookies is critical to future success. However, only 33% think they are well prepared for...

19 September 2023 | Advertising

Three-quarters of firms delay AI due to ethics concerns

More than half (51.3%) of global marketing leaders say that cost is a major challenge when adopting AI and automation into marketing operations according to a new study.

The research into emerging AI was conducted by workforce solutions and marketing operations consultancy, Algomarketing. 

This first-of-its-kind study surveyed over 300 global marketing leaders working in firms with 10,000+ staff about the current use of AI and automation in their marketing...

18 September 2023 | Automation

Consumer focus on sustainability outstrips marketers current skill set 

Two in five (40%) marketers would like to attain a marketing qualification relating to sustainability, but do not currently possess one.

Despite this, the number of marketers participating in sustainability work continues to increase, with three-quarters (76%) of marketers saying they have engaged in this work in the last five years, with nearly half (45%) feeling pressure in their role to communicate their company or clients’ sustainability credentials. 

This is...

7 August 2023 | Best Practice

70% of sales and customer service pros don’t think AI will steal their jobs

Customer service workers.

Dialpad, an AI-powered customer intelligence platform, has unveiled the findings from its 2023 Dialpad The State of AI at Work Report.

Key findings reveal how sales and customer service professionals, across industries, are adopting artificial intelligence (AI) while breaking down the barriers to adoption including lack of budget and the importance of developing ethical guidelines and enhancing accessibility. 

“AI has created an all-new technological frontier that is...

27 July 2023 | Automation

HCLTech launches next-gen digital marketing solutions on Sitecore Marketplace

HCLTech, a global technology company, has listed its digital marketing technology solutions, Advantage Experience platform and Advantage Content Connect, in the Sitecore Partner Solution Catalog and Sitecore Marketplace.

The solutions are said to have the capabilities to help drive transformational content operations and experiences for marketers.

Shyam Enjeti, executive VP, Digital Business Services, HCLTech, said: “These innovative solutions will empower businesses...

21 July 2023 | CMO

Most marketing managers forced to execute strategies they had no say in

More than half of marketing (53%), sales (55%), and customer experience (57%) managers report being sidelined during strategic discussions, yet are still expected to execute plans.

This is according to research from HubSpot’s Behind the scenes: A Marketing, Sale and Customer Success pulse check survey, which indicates a disconnection between business decision-makers and those tasked with delivering customer success in a revitalised post-pandemic UK...

19 July 2023 | Best Practice

The cookie rental market is collapsing: Get your house in order with first-party data

A plate of chocolate chip cookies.

The marketing landscape is undergoing a profound transformation propelled by two significant forces: the collapse of the third-party cookie rental market and the dynamic realm of data privacy. This generational shift demands that marketers abandon reliance on traditional customer identification, retention and acquisition methods. Instead, they face the urgent task of swiftly constructing a robust foundation of first-party data. This is vital to ensuring they continue to deliver meaningful...

4 July 2023 | Best Practice

55% of marketers are using AI in content production

A notepad full of text.

A new study by digital asset management platform, Bynder, has revealed the many ways the marketing industry sees AI technology enabling efficiency in day-to-day tasks, and provides insight into how the industry can continue to leverage the technology.  

The deep-dive study of Bynder’s customer-base, which includes marketers at major global brands including Spotify, Puma and Five Guys, found over half (55%) of respondents currently use AI tools in content production...

29 June 2023 | Automation

Finance marketers launch ‘UK’s first’ digital agency exclusively for finance brands

Balance, a new marketing consultancy and agency dedicated to financial services, has launched to help businesses hit their online growth goals and better serve prospective clients. 

The agency is being headed up by Alex Murphy, with 20+ years of financial services marketing experience with brands such as Admiral, The Royal Mint, and GoCompare. 

Alex is joining forces with co-founder Gareth Morgan, another marketer with over 20 years experience, most of it in...

31 May 2023 | CMO