Google Pixel partners with The FA to bring football fans closer to the game

Google Pixel has announced a new long-term partnership with The Football Association (The FA) as Official Mobile Phone and Earbuds Partner.

The deal marks Pixel’s first step into football sponsorship in the UK, with the brand looking to work with both the senior men’s and women’s teams to help bring fans closer to the sport they love.

Pixel are also working with Lionesses star Lauren James, who will front Google’s “Football on Pixel” campaign throughout the...

26 June 2023 | Content Marketing

Just 10% of thought leadership is produced by subject matter experts

A notepad, pen and mug next to a laptop.

The latest report from iResearch Services reveals that business development teams are leading the charge when it comes to developing thought leadership content (38%), overtaking their marketing counterparts (32%).

By contrast, the findings show that only 10% of thought leadership is produced by subject matter experts, 14% by a designated editorial department and 18% by an insights/research department.

The report, Leading Lights: harnessing thought leadership superpowers...

23 May 2023 | Content Marketing

Marketers keen to invest in generative AI ‘but lack know-how’

UK marketers are fully embracing the opportunities afforded by generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets towards the technology.

These findings are taken from the 'AI & Composable Marketing Software Survey' conducted by Sitecore, a global leader in end-to-end digital experience software. Sitecore conducted the survey to both understand marketers’ use of generative...

15 May 2023 | Automation

69% of marketers increase spend on content despite challenging economy

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Research from Bynder’s inaugural State of Content report has revealed that despite the current economic climate, 69% of global marketing teams have increased or maintained their spend on content creation, management, and distribution this year.

The survey of 1,297 global CMOs found that the increased investment in content creation, management, and distribution was a tactical decision to be more agile and adaptable during uncertain times.

Bynder’s survey also revealed...

4 May 2023 | Content Marketing

Storyblok partners with UC Berkeley to design the future of digital content 

Students working with a laptop.

CMS specialist Storyblok, which empowers developers and marketing teams to create better content experiences across all digital channels, has unveiled the results of a design challenge conducted in partnership with UC Berkeley’s Jacobs Institute for Design Innovation.

Students and alumni with backgrounds in areas like human-computer interaction, cognitive science, and mechanical engineering were asked to develop concepts imagining what the future of websites and digital content...

2 May 2023 | CMO

Retailers feel there are too many channels to effectively sell through

A TV remote control.

Online shopping has never been more convenient for consumers, who have access to a plethora of channels through which to engage with their favourite brands.

However, this same variety is confounding retailers, with 47% saying there are simply too many channels for them to effectively deliver the best sales experience.

This is according to Wunderman Thompson Commerce & Technology’s “Brands don’t fail... eRetail!” report, which found nearly all (94%) retail...

19 April 2023 | Content Marketing

HubSpot CRM introduces AI-powered tools to boost productivity

HubSpot, the customer relationship management (CRM) platform for scaling companies, today announced the launch of two new tools powered by artificial intelligence (AI) - content assistant and ChatSpot.ai - to help its customers save time while creating better connections with their audiences.

The introduction of content assistant and ChatSpot.ai builds on HubSpot’s earlier investments in AI including conversation intelligence, data quality tooling, data...

8 March 2023 | Content Marketing

Yext launches ‘first CMS that generates its own content’

A notepad full of text.

Yext, the Answers Company, has added content generation to its Knowledge Graph product.

Yext believes that the Knowledge Graph is the first content management system on the market that automatically and proactively generates its own content. The company has been running a year-long pilot with several customers and plans to officially launch Content Generation in March with Yext’s Spring 2023 Release.

Content Generation uses multiple large language models...

6 March 2023 | Content Marketing

75% of marketing agencies are outsourcing additional help

A 'help wanted' sign.

69% of in-house marketers and 75% of marketing agencies are sourcing help from either freelancers or content marketplaces.

This is according to content creation platform Verblio, which surveyed more than 400 content marketers to find out about the current state of digital content marketing.

The study into how freelancers, agencies and in-house digital marketers are using the tools of their industry, found that 21% of agencies said that content creation makes up more than...

13 October 2022 | Content Marketing

76% of UK consumers willing to consume ads in exchange for free content

A woman sitting on the floor, using a laptop.

Seedtag, a specialist in contextual advertising in EMEA and LATAM, has released the findings from its survey, conducted by international data analysis and market research firm YouGov, into consumers' privacy concerns and attitudes towards advertising across Europe. 

The UK was most likely to support an ad funded model for online content (76%), significantly higher than Italy (56%), France (52%) and Spain (51%). The disparity in behaviours demonstrates the need for a diverse...

5 October 2022 | Advertising