Virgin Atlantic selects Amperity to deliver AI-powered unified customer profiles

Amperity, an enterprise customer data platform (CDP) for consumer brands, has announced Virgin Atlantic as a new customer for its critical data foundation.

Amperity will help unify, manage, and activate all of the travel company’s digital and transactional customer data, to deliver personalised customer experiences and drive revenue growth.

Virgin Atlantic looks after a vast amount of customer data generated from digital touchpoints and offline transactions throughout...

13 September 2023 | Automation

Snapchat to dethrone TikTok to become fastest-growing social media platform in 2023

Although far behind the world`s largest social media platforms in terms of revenue and users, Snapchat has seen impressive growth in the past years. The number of people using the photo and video-sharing app has doubled since 2018, outpacing the growth of the top players in the social media space.

According to data presented by OnlyAccounts.io, Snapchat is expected to dethrone TikTok and become the fastest-growing social media platform, with a 13.4% user growth in...

4 September 2023 | Social Media Marketing

Ditching DMPs: The ‘dead weight’ in modern retail advertising?

In today's privacy-focused era, customers' increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. And advertisers are confronted with a transformative challenge, requiring them to abandon outdated tools and embrace innovative approaches.

Whilst research demonstrates that 77% of leaders and almost as many (75%) publishers say they’re ready for a world without cookies and...

4 September 2023 | Social Media Marketing

Almost 90% of marketers choose Facebook for social media advertising

Facebook likes.

Although the social media landscape is constantly changing and evolving, with new players fighting for attention from audiences and marketers, no platform stands close to Facebook when it comes to social media advertising.

The social media giant, which has an active user base of close to 2.9 billion, remains the most important platform among marketers on both B2B and B2C sides.

According to data presented by OnlyAccounts.io, almost 90% of marketers chose Facebook for...

22 August 2023 | Advertising

Sprout Social acquires Tagger Media

Sprout Social, a provider of social media management software, has acquired Tagger Media, an influencer marketing and social intelligence platform.

This acquisition will further establish Sprout as the leader in the social media software market with a comprehensive platform that empowers brands to execute a holistic social strategy at scale.

Justyn Howard, Sprout Social’s CEO and co-founder, said: “As influencer marketing has changed the way brands build awareness...

15 August 2023 | Influencer Marketing

Emotional digital ads drive brand lift and recall

Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads.

Analysing 50 Pinterest ads revealed that digital ads that create more positive emotional response lead to greater changes in behaviour and engage attention better, therefore making them more memorable. Additionally, digital ads with rapid, clear branding that cause an intense...

24 July 2023 | Advertising

Vending machine launched that can detect things Gen Z find most annoying

Open-mouth coughing, queue jumpers, and not getting a ‘thanks’ after holding the door open for someone. Just some of the everyday bugbears that annoy the hell out of Gen Z, according to new research from Sprite. 

21% said that they get rattled when they hear music being played on a phone without headphones, while 22% say people putting their feet on seats on the train really gets their goat. 

Also on the list is getting stuck behind people who walk at snail's...

13 July 2023 | Customer Experience

Tesco Media and Insight Platform launches media partnership with Pinterest

Tesco Media and Insight Platform, powered by dunnhumby, has launched an offsite media partnership with Pinterest, the world’s largest visual discovery engine.

This partnership will allow the UK’s leading CPG brands to connect with Tesco customers who are looking for inspiration on Pinterest, using Tesco Clubcard data and dunnhumby’s analytical expertise to deliver highly relevant and personalised ads.

The power of Pinterest

The UK is one of Pinterest’s...

13 June 2023 | Commerce

Brands spent $673bn on social media ads in five years

With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising.

According to data presented by OnlyAccounts.io, brands worldwide have spent a whopping $673bn on social media ads in the past five years, and the figure keeps on rising.

Annual Social Media Ad Spending has Almost Tripled Since 2018

Over the past decade, social...

22 May 2023 | Advertising

Investment in social media is ‘critical for long-term success’

Social media apps on a smartphone.

80% of business leaders anticipate their company’s social media budget to increase over the next three years as 93% agree social media data and insights will be a primary source of business intelligence moving forward.

This is according to new research from Sprout Social, a provider of social media management software, conducted by The Harris Poll.

The report, The 2023 State of Social Media: AI & Data Take Center Stage, shows nearly every executive understands the...

16 May 2023 | Social Media Marketing